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Gymshark Reach Ultimate Goal with Scurri

Sports and Fitness clothing brand ensure successful fulfilment and delivery to its customers through the Scurri platform. Find out how Scurri enabled Gymshark to reach new heights in eCommerce success.

The Starting Line

Gymshark was created in 2012 by teenager Ben Francis and his school friends. Since then, the UK based online retailer has grown from strength to strength. What originally began as a screen-printing operation has since grown to be one of the most recognisable brands in fitness today. In 2015 the company grew rapidly and required a scalable solution to handle traffic at peak periods.
Gymshark_Case Study

Identify the Challenge

In order to ensure the online retailer met their plans for future growth they needed to find a solution that would fill two key objectives:

  • Gymshark required a platform that would give the company 100% uptime


  • They also needed to increase output at each pack station. 

Building Momentum

The eCommerce retailer needed flexibility in their new system. As a company who uses multiple carriers, there was a requirement for a multi-function, agile eCommerce platform. The aim remained consistent – to ensure the best possible delivery service for their customers. Efficiency and reduction in manual labour was a key factor guiding them to choose Scurri.

High Intensity Results

Scurri developed a connection between Gymshark’s Peoplevox VMS and the Scurri API in less than two months. A reduction in thermal printers from 4 to 1 per pack station instantly cut paper and hardware costs. Rules-based order sorting using Scurri RES engine, personalized Gymshark delivery options. Organisation of carrier requirements via regions and postcodes meant all parcels were served with the best possible service ensuring cost efficiency.


Increased Daily Output

Seconds increase in Pack Speed


Reduction in Paper usgae


Reduction in Carrier Costs

Scurri drastically improved our operational speed. Although the system wasn’t integrated with Peoplevox WMS – the team created the connection and had us up and running in two months! Chris Perrins

CFO, Gymshark

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