Image sourced from Brightpearl

When Derek O’Carroll was named the new CEO of Brightpearl this summer, chairman Charles Grimsdale stated that the Board had recruited an executive with “a proven record of transforming businesses and formulating strategic operations and plans designed to capitalise on regional opportunities”.

Having previously headed up Symantec’s Norton business, the company believed that the highly-experienced technology professional would quickly apply his expertise to drive Brightpearl’s customer-first strategy and future product initiatives – helping retailers manage their businesses better.

O’Carroll will refine go-to-market strategies to maintain Brightpearl’s market-leading position, said the chairman, when announcing the appointment.

2016 has been a good year for Brightpearl – the appointment followed on from the technology firm having raised £7.7 million ($11 million) for its cloud management software in the spring. It brings the overall investment in the company to £21.4 million ($30.5 million).

The spring funding round involves venture capitalists Eden Ventures, MMC Ventures, and Notion Capital, and as a loan from Silicon Valley Bank and Columbia Lake Partners.

The funds will help to accelerate the growth of its sales and marketing operation in San Francisco, California, and expand personnel.

Retailers can integrate the Brightpearl platform with third-party systems – shoppers can then buy from other webstores.

Enabling retail clients to manage all sales channels in one powerful, integrated system, key features include the elimination of double-selling and wasted time on duplicate entry, automatically updating a business across inventory, orders, CRM and accounts, and instant insight into product, channel and customer profitability.

Brightpearl is integrated with leading global brands including Amazon, Alibaba, eBay, Magento, Big Commerce, FEDex, MailChimp, Shopify and Scurri.

Find out more at www.scurri.co.uk.

@ 2016 Scurri.co.uk

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Author: Monika Ghita